Compound by ShiftCurve
Compound rebuilds and operates the digital foundation behind qualified lead generation - connecting website conversion, search, content, ads, tracking, authority distribution and weekly optimisation into one measurable system.
~1 → 22
tracked leads/month
6,000+
monthly search impressions
32,000+
LinkedIn impressions
1,681
wasted-spend keywords blocked
First measured months, one NZ professional-services client. Full story below.
Who it's for
Compound is for firms with existing revenue, a proven service offering and a serious sales motion - businesses where one good contract pays for the whole system. Many have already tried agencies, ads or SEO and never got the connected system they were paying for.
A strong fit
Not built for
A business with no website usually isn't ready for Compound yet. Compound needs something to compound on.
The real problem
Most established firms have paid for websites, ads, SEO or content before. The pieces exist. What's missing is the operating layer that connects them - and one team accountable for the whole thing.
The website does not convert
Ads are not connected to landing pages
Search terms are not cleaned properly
Content is not mapped to real demand
Founder expertise never becomes market authority
Google Business Profile sits inactive or disconnected
Tracking is incomplete, so nothing can be trusted
Reports show clicks, not qualified lead quality
The brand no longer reflects the calibre of the business
Multiple suppliers each own a piece. No one owns the system
If the website is structurally weak, unclear, slow, untracked or misaligned with the sales process, Compound starts with a rebuild. Not because you need a prettier website - because the system needs an asset it can measure, optimise and scale.
How Compound works
One team operating website conversion, ads, SEO, content, authority distribution, tracking and reporting as a single connected loop - improved every week, not reviewed once a quarter.
Find the leaks across website, ads, search, content and tracking.
Fix the foundation so the system can be measured and operated.
Wire conversion events, attribution and lead-source capture.
Put campaigns, pages and content into market.
Read qualified lead flow, not vanity metrics.
Cut waste, improve conversion paths, tighten spend.
Turn expertise into search, social and local assets.
Move authority through LinkedIn, GBP and search.
Reinvest what works. Every week builds on the last.
Compound Foundation Build
A Compound Foundation Build is not a generic website project. It's the conversion, tracking, content, attribution and campaign infrastructure the operating loop needs before it can compound anything.
If your current website can already be measured, optimised and trusted to convert, we work with it. If it can't, we rebuild it first - fast, mobile-first and wired for attribution from day one.
What the foundation covers
The compounding layer
Compound doesn't treat content as a monthly posting task. It turns your expertise, services, projects and market knowledge into a repeatable content system: searchable pages, educational articles, founder-led LinkedIn posts, Google Business Profile updates, video assets and industry comments.
32,000+
founder-led LinkedIn impressions
9,400+
professionals reached
18
SEO blog posts
24
Google Business Profile posts
16
videos
~100
strategic industry comments
First measured period, one NZ professional-services client. Social distribution is currently reported as visibility and authority - post-to-lead attribution is being tightened through UTM tracking.
Approved, fact-checked content packs are written for the founder to post manually, preserving their voice, reputation and professional authority. Compound never auto-posts as you.
Where relevant, Compound turns the content calendar into automatic local updates, keeping the profile active without adding client workload.
Service pages, blog posts, FAQs and proof assets are built around actual search demand, then improved through Search Console and conversion data.
Where approved, Compound supports thoughtful industry comments and authority-building activity in the places your buyers already read.
Optional
Some established firms have the capability, clients and revenue, but their brand still looks like the company they were ten years ago. When that creates trust friction, Compound can include a brand refresh or full rebrand before the new lead system is launched. Scoped separately - and only when it's genuinely part of the conversion problem.
Proof
An established consultancy with deep expertise, a weak digital presence, no tracking and no operating layer. Here's what the first measured months of Compound looked like.
Before
Established expertise and real revenue - but one indexed page, roughly one tracked lead a month, no conversion tracking and no way to know what was working.
The foundation
A full rebuild: conversion architecture, tracking, lead pipeline, search-ready structure and a pre-assessment system wired into the sales process.
The operating loop
Ads, SEO, the content factory, Google Business Profile, founder-led LinkedIn and weekly search-term hygiene - run and reported every week.
~1/mo to 22/mo
Tracked leads
1 indexed page to 6,343/mo
Monthly search impressions
5.6x growth
NZ sessions
3 of top 5 search pages from blog
Content asset growth
1,681
Wasted-spend keywords blocked
32,000+
Founder-led LinkedIn impressions
9,400+
Professionals reached
18 blogs, 24 GBP posts, 16 videos
Content factory output
Before numbers are reconstructed because tracking did not exist before Compound. Results reflect one client's first measured months and are not a guarantee of outcomes.
The loop keeps compounding - services-page ranking pushes, conversion investigation, attribution tightening. Every week builds on the last.
Book a Compound DiagnosticThe first 90 days
First 30 days
Days 31-60
Days 61-90
Investment
Compound is built for businesses with enough revenue, deal size and operational maturity to justify a serious digital growth system. The foundation build is a one-off investment in the website, tracking, conversion architecture and content infrastructure. The monthly operating model keeps the infrastructure maintained and the growth system moving.
one-off
Rebuilds the website into the measurable foundation Compound can operate. Final scope confirmed after the diagnostic.
per month
Maintains the production website infrastructure, hosting and deployment pipeline, forms, analytics continuity, security and minor operational support.
per month
Runs the weekly operating loop across search, content, ads, conversion, attribution, distribution and reporting.
Optional Rebrand
Scoped separately. Used when the current brand creates trust friction or no longer reflects the calibre of the business.
Media spend
Paid directly to platforms. Google Ads and any paid media budgets are separate from Compound fees.
Final scope is confirmed after the Compound Diagnostic. Larger sitemaps, CRM work, custom integrations, complex motion, large content migration and operational tooling are scoped separately.
Book a Compound DiagnosticWe'll confirm whether your current website can be upgraded, or whether it needs to be rebuilt into a Compound-ready foundation.
| Typical agency | Compound by ShiftCurve |
|---|---|
| Manages one channel | Operates the full lead system |
| Reports clicks and impressions | Tracks leads, quality and pipeline signals |
| Sends monthly reports | Runs a weekly optimisation loop |
| Works around your existing website | Rebuilds the foundation if needed |
| Produces disconnected assets | Builds compounding digital infrastructure |
| Optimises ads only | Connects ads, SEO, content, conversion, authority and tracking |
| Posts content for activity | Turns expertise into search, social and local authority assets |
Get started
For established B2B service businesses that already have a website, already have revenue and are ready to make digital growth measurable.
What happens next