Compound by ShiftCurve
Turn your existing website into a compounding B2B lead system.
Compound rebuilds and operates the digital foundation behind qualified lead generation - connecting website conversion, search, content, ads, tracking, authority distribution and weekly optimisation into one measurable system.
First measured months, one NZ professional-services client. Full story below.
Who it's for
Built for established B2B service businesses that already have a website.
Compound is for firms with existing revenue, a proven service offering and a serious sales motion - businesses where one good contract pays for the whole system. Many have already tried agencies, ads or SEO and never got the connected system they were paying for.
A strong fit
- Commercial property and property advisory
- Engineering and technical consultancies
- Construction-related service businesses
- Professional services and advisory firms
- Finance, lending and insurance
- Compliance, planning and consenting specialists
- Industrial services and specialist commercial trades
Not built for
- Startups trying to get online for the first time
- Microbusinesses shopping for the cheapest website
- Businesses that want social posting only
- Businesses unwilling to track lead quality and sales outcomes
A business with no website usually isn't ready for Compound yet. Compound needs something to compound on.
The real problem
Your marketing is not broken because one channel is broken. It's broken because no one owns the system.
Most established firms have paid for websites, ads, SEO or content before. The pieces exist. What's missing is the operating layer that connects them - and one team accountable for the whole thing.
- The website does not convert
- Ads are not connected to landing pages
- Search terms are not cleaned properly
- Content is not mapped to real demand
- Founder expertise never becomes market authority
- Google Business Profile sits inactive or disconnected
- Tracking is incomplete, so nothing can be trusted
- Reports show clicks, not qualified lead quality
- The brand no longer reflects the calibre of the business
- Multiple suppliers each own a piece. No one owns the system
Core insight
Compound needs a foundation it can compound on.
If the website is structurally weak, unclear, slow, untracked or misaligned with the sales process, Compound starts with a rebuild. Not because you need a prettier website - because the system needs an asset it can measure, optimise and scale.
How Compound works
The weekly operating system behind B2B lead generation.
One team operating website conversion, ads, SEO, content, authority distribution, tracking and reporting as a single connected loop - improved every week, not reviewed once a quarter.
01Website infrastructure
The measurable platform everything else builds on.
Compound-ready rebuild · Fast, secure, tracked
02Conversion & capture
Enquiries land with source context and get measured.
Conversion system · Lead capture & pipeline feedback · Attribution & reporting
03Search demand
Google Ads and SEO bring qualified demand online.
Google Ads + search-term hygiene · SEO & search visibility
04Authority distribution
Expertise becomes search, local and social authority.
Content factory · GBP auto-publishing · Founder-led LinkedIn (manual, approved packs)
05Weekly optimisation loop
Waste is cut, winners scale - each week builds on the last.
Weekly loop · Lead-quality feedback · Reporting
- 01
Audit
Find the leaks across website, ads, search, content and tracking. - 02
Rebuild
Fix the foundation so the system can be measured and operated. - 03
Track
Wire conversion events, attribution and lead-source capture. - 04
Launch
Put campaigns, pages and content into market. - 05
Measure
Read qualified lead flow, not vanity metrics. - 06
Optimise
Cut waste, improve conversion paths, tighten spend. - 07
Publish
Turn expertise into search, social and local assets. - 08
Distribute
Move authority through LinkedIn, GBP and search. - 09
Compound
Reinvest what works. Every week builds on the last.
Compound Foundation Build
The rebuild is not the product. It's the infrastructure.
A Compound Foundation Build is not a generic website project. It's the conversion, tracking, content, attribution and campaign infrastructure the operating loop needs before it can compound anything.
If your current website can already be measured, optimised and trusted to convert, we work with it. If it can't, we rebuild it first - fast, mobile-first and wired for attribution from day one.
What the foundation covers
- Conversion architecture and brand messaging
- Service, sector and campaign landing pages
- GA4, conversion events and analytics continuity
- Technical SEO and search-ready structure
- Content system and proof/case-study structure
- Social distribution and UTM attribution readiness
- Enquiry notification flow into the sales process
- Production hosting, deployment and security foundation
The compounding layer
Turn expertise into compounding search, social and local authority.
Compound doesn't treat content as a monthly posting task. It turns your expertise, services, projects and market knowledge into a repeatable content system: searchable pages, educational articles, founder-led LinkedIn posts, Google Business Profile updates, video assets and industry comments.
First measured period, one NZ professional-services client. Social distribution is currently reported as visibility and authority - post-to-lead attribution is being tightened through UTM tracking.
Founder-led LinkedIn
Approved content packs, checked against the facts you give us, are written for the founder to post manually, preserving their voice, reputation and professional authority. Compound never auto-posts as you.
Automatic Google Business Profile publishing
Where relevant, Compound turns the content calendar into automatic local updates, keeping the profile active without adding client workload.
SEO content factory
Service pages, blog posts, FAQs and proof assets are built around actual search demand, then improved through Search Console and conversion data.
Strategic industry engagement
Where approved, Compound supports thoughtful industry comments and authority-building activity in the places your buyers already read.
Optional
When the brand is holding the system back, we fix that too.
Some established firms have the capability, clients and revenue, but their brand still looks like the company they were ten years ago. When that creates trust friction, Compound can include a brand refresh or full rebrand before the new lead system is launched. Scoped separately - and only when it's genuinely part of the conversion problem.
Proof
Anonymous case study: NZ planning consultancy
An established consultancy with deep expertise, a weak digital presence, no tracking and no operating layer. Here's what the first measured months of Compound looked like.
- 01
Before
Established expertise and real revenue - but one indexed page, roughly one tracked lead a month, no conversion tracking and no way to know what was working.
- 02
The foundation
A full rebuild: conversion architecture, tracking, lead pipeline, search-ready structure and a pre-assessment system wired into the sales process.
- 03
The operating loop
Ads, SEO, the content factory, Google Business Profile, founder-led LinkedIn and weekly search-term hygiene - run and reported every week.
~1/mo to 22/mo
Tracked leads
1 indexed page to 6,343/mo
Monthly search impressions
5.6x growth
NZ sessions
3 of top 5 search pages from blog
Content asset growth
1,681
Wasted-spend keywords blocked
32,000+
Founder-led LinkedIn impressions
9,400+
Professionals reached
18 blogs, 24 GBP posts, 16 videos
Content factory output
Before numbers are reconstructed because tracking did not exist before Compound. Results reflect one client's first measured months and are not a guarantee of outcomes.
The loop keeps compounding - services-page ranking pushes, conversion investigation, attribution tightening. Every week builds on the last.
Book a Compound DiagnosticThe first 90 days
What happens after the Compound Diagnostic
First 30 days
- Audit the current website and marketing system
- Fix tracking gaps
- Identify conversion leaks
- Clean campaign waste
- Map priority landing pages
- Map content and distribution opportunities
- Define the rebuild or retrofit path
Days 31-60
- Build or improve the conversion foundation
- Launch priority campaign pages
- Start the content factory
- Improve search visibility
- Activate LinkedIn and GBP workflows where relevant
- Set the reporting rhythm
Days 61-90
- Scale what works, cut what does not
- Expand content and campaign coverage
- Report qualified lead quality
- Tighten UTMs and attribution
- Use sales feedback to improve the system
Investment
Investment for established B2B service businesses.
Compound is built for businesses with enough revenue, deal size and operational maturity to justify a serious digital growth system. The foundation build is a one-off investment in the website, tracking, conversion architecture and content infrastructure. The monthly operating model keeps the infrastructure maintained and the growth system moving.
Compound Foundation Build
From NZ$15k + GST
one-off
Rebuilds the website into the measurable foundation Compound can operate. Final scope confirmed after the diagnostic.
- Strategic positioning and conversion architecture
- Service, sector and campaign landing pages
- GA4, conversion events and Search Console
- Technical SEO and schema where relevant
- Lead routing, forms and attribution capture
- Content system foundation
- Production hosting and deployment setup
Managed Website Infrastructure
NZ$1k + GST
per month
Maintains the production website infrastructure, hosting and deployment pipeline, forms, analytics continuity, security and minor operational support.
- Production hosting and deployment pipeline
- SSL, uptime and basic monitoring
- Routine maintenance and dependency updates
- Security hardening
- Form, analytics and attribution continuity
- Reasonable minor content updates
Compound Growth Capability
From NZ$7k + GST
per month
Runs the weekly operating loop across search, content, ads, conversion, attribution, distribution and reporting.
- Google Ads management and search-term hygiene
- SEO and service-page optimisation
- Content factory and proof assets
- Founder-led LinkedIn packs, where relevant
- GBP auto-publishing, where relevant
- Attribution and lead-quality review
- Monthly reporting, quarterly strategy review
Optional Rebrand
Scoped separately. Used when the current brand creates trust friction or no longer reflects the calibre of the business.
Media spend
Paid directly to platforms. Google Ads and any paid media budgets are separate from Compound fees.
Final scope is confirmed after the Compound Diagnostic. Larger sitemaps, CRM work, custom integrations, complex motion, large content migration and operational tooling are scoped separately.
Book a Compound DiagnosticWe'll confirm whether your current website can be upgraded, or whether it needs to be rebuilt into a Compound-ready foundation.
Comparison
Agency activity vs Compound operating system
| Typical agency | Compound by ShiftCurve |
|---|---|
| Manages one channel | Operates the full lead system |
| Reports clicks and impressions | Tracks leads, quality and pipeline signals |
| Sends monthly reports | Runs a weekly optimisation loop |
| Works around your existing website | Rebuilds the foundation if needed |
| Produces disconnected assets | Builds compounding digital infrastructure |
| Optimises ads only | Connects ads, SEO, content, conversion, authority and tracking |
| Posts content for activity | Turns expertise into search, social and local authority assets |
Get started
Ready to turn your website into a compounding lead system?
For established B2B service businesses that already have a website, already have revenue and are ready to make digital growth measurable.
What happens next
- 1You tell us about your website, marketing setup and growth goals
- 2We review your current system and identify the biggest leaks
- 3We come back with the next step for a Compound Diagnostic
- 4You get a clear read on upgrade vs rebuild - before anything is scoped